The Retirement Planning Guide is a reader service section located at the back of the magazine. See a sample page here. Each ad receives a reader service number that readers can use to request information from advertisers using a bound-in reader service card or by visiting the Web site www.WhereToRetire.com. Retirement Planning Guide advertisers are listed on the “Free Info” page in the magazine and on www.WhereToRetire.com. If a display ad is run in concert with a Retirement Planning Guide ad, readers will also be referred to the display ad page at the bottom of the Retirement Planning Guide ad (ie: “See our ad on page 92”).
An advertiser will receive leads that include the name, address and, when provided, the verified E-mail address of any reader who requests more information from that specific advertiser.
These leads may be sent in a variety of ways:
1. A mailed hard copy list with publisher-printed mailing labels
2. An E-mailed ASCII text file
3. An E-mailed Excel spreadsheet
4. Any combination of the above options
Advertisers specify how they would like to receive their leads.
The Retirement Planning Guide ads are formatted in house and are available in two sizes: Plan AA and Plan A.
Plan AA: Six ads per page. Advertiser sends a 4/C image and 75 words of copy to the publisher.
Plan A: 12 ads per page. Advertiser sends a 4/C image and 30 words of copy to the publisher.
WhereToRetire.com’s Free Retirement Info
When a visitor to WhereToRetire.com selects to receive information from an advertiser on the Free Retirement Info page, a link to the advertiser’s website will be presented as soon as the form is submitted. WheretoRetire.com captures the contact information for the advertiser to be delivered with next batch of leads and gives the site visitor instant access to information from the advertisers in which they are interested.
Retirement Planning Guide Ad Materials
Images and copy for the planning guide can be sent on disk to the address below, attention Dave Hart, or via E-mail to email@example.com. Digital images are preferred. Images must be at least 300 dpi. Save images as CMYK or Grayscale. Convert RGB images to CMYK. Convert spot colors to CMYK. Include trapping. Use only EPS or TIFF files. JPEG is not supported. Publisher does not provide proofs of Retirement Planning Guide ads.
Please see Production Specifications for more details and for information on supplying materials for display ads.